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FinancialTimes.com podría verse obligado a volverse gratuito si The Wall Street Journal lo hace primero

News Corp, propiedad de Rupert Murdoch, ha dicho que planea hacer gratuita la página web del Wall Street Journal, un cambio que podría obligar a la británica Pearson a hacer lo mismo con su versión online del Financial Times

13 Ago 2007 | REUTERS
L

a analista de Numis Securities Lorna Tilbian dijo que cualquier movimiento para convertir wsj.com en gratuito presionaría a Pearson, mientras que Usman Ghazi, de Dresdner Kleinwort, estima un potencial golpe de hasta un seis por ciento de las ganancias por acción.

"Puedes resistirte si no quieres crecer", dijo Tilbian.

Wsj.com es uno de los negocios por suscripción más exitosos, con una cuota anual de 99 dólares y hacerlo gratuito pretendería subir el precio de los anuncios online por el anticipado incremento de los lectores.

"Sería costoso hacerlo a corto plazo. A largo plazo, podría ser algo fantástico", dijo Murdoch esta semana mientras esbozaba su plan para el futuro de Dow Jones sopesaba dejar de cobrar a los internautas por el acceso a sus columnistas y editoriales.

Marjorie Scardino, consejera delegada de Pearson, dice que FT y WST difieren en sus estrategias. Los analistas dicen que hasta cierto punto.

Ghazi dijio que dudaba de que el lector medio viera muchas diferencias entre ambos periódicos.

"Si el Wall Street Journal es gratuito, el comprador marginal del FT va a decir: '¿espera, por qué pago por un servicio que puedo conseguir gratis en otro lugar?'".

Tags: ft.com, medios, wsj.com
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