Se trata de una iniciativa pionera en el mundo, que convierte la fidelidad de marca en propiedad en tan solo tres clics y sin comisiones.
ifth&Pacific, antes conocida como Liz Claiborne, ha dado a conocer una novedosa estrategia para implicar a sus seguidores más allá del botón "me gusta". A través del llamado Customer Stock Ownership Plan, los usuarios pueden invertir hasta 2.500 dólares al mes e incluso hacer pequeñas inversiones de 10 dólares al mes.
Pero lo novedoso es que la compañía textil permite esta acción desde los perfiles de Facebook de sus distintas marcas, como Juicy, Kate Spade, Jack Spade y Lucky Brand, además de desde su página web, http://fifthandpacific.com.
Una vez compradas las acciones, el internauta puede compartir con sus contactos la adquisición.
"Es la evolución natural del entorno social. Le llamamos el botón definitivo", ha asegurado en Wall Street Journal el director de Loyal3, empresa que se ha encargado del desarrollo de este programa.
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